Signaling style, substance, and smarts: An evolutionary-informed perspective on consumer motivation. A review of Geoffrey Miller, Spent: Sex, Evolution, and Consumer Behavior
Evolutionary Psychology 7(3): 371-373Jill M. Sundie, Department of Marketing and Entrepreneurship, University of Houston, Houston, TX, USA, jsundie@uh.eduR. Justin Goss, Department of Marketing, University of Texas, San Antonio, San Antonio, TX, USA, justin.goss@utsa.edu
Evolutionary Psychology Co-Editors: Steven M. Platek, Benedict C. Jones, and Todd K. Shackelford